Ambassadors
Tourism
RSC
KDH
Madrid Spring Festival 2026
Madrid Spring Festival is a celebration that combines the Lunar New Year, also known as the Spring Festival or Chinese New Year, with the arrival of spring in the West. This event brings together the best of both cultures, sharing the essence of Madrid with China and vice versa, aiming to promote cultural exchange and celebrate diversity in a festive and joyful atmosphere.
Main festival activities include cultural events, art exhibitions, concerts, performances, and the Spring Run.
The Madrid Spring Festival will kick off in Shanghai on 1 January 2026. It will then move to Madrid from 27 February to 1 March 2026, before returning to Shanghai on 28 March of the same year.
Ambassadors
Margaret Chen
Honorary President of China Club Spain. Recently named one of the 100 most influential Chinese citizens outside China by the Chinese government and founder of China Club Spain.
Dr José MarÃa Villalón
Head of Medical Services at Atlético Madrid Football Club. Specialist in Physical Education and Sports Medicine and Doctor of Physical Medicine and Rehabilitation.
Dani Molina
Spanish Paralympic triathlete, gold medallist at the 2024 Paris Olympics, five-time world champion and seven-time European champion. Renowned for his determination and inspiring example of sporting excellence.
Can Wang
Nicknamed ‘The Gypsy of Beijing’, he is China’s first professional flamenco guitarist. A living cultural bridge between China and Andalusia, he seeks to represent flamenco with authenticity, respecting tradition and rhythm.
Qin Zhuonan
Representative Inheritor of Shanghai Intangible Cultural Heritage – Shanghai (Benbang) Cuisine Traditional Cooking Techniques.
Executive Chef of Shanghai Zhenqin Catering Management Co., Ltd.
National Senior Cooking Technician of China.
Madrid + Xi’an
Tourism in the Community of Madrid
Madrid, the best lifestyle.
Madrid is a place full of secrets, where tradition intertwines with modernity. Dive into the history of the capital and discover the hidden charms of Alcalá de Henares, a UNESCO World Heritage Site; Aranjuez, with its splendid Royal Palace; or San Lorenzo de El Escorial, with its imposing monastery. Experience the essence of Spain in Madrid, where every visit turns into an unforgettable story!
Shanghai tourism
The magic of Shanghai, where tradition meets modernity.
Shanghai, the cosmopolitan jewel of China, invites you to experience a one-of-a-kind adventure. Stroll along the iconic Bund, where colonial architecture meets the dazzling modern skyline of Pudong. Explore the serene Yuyuan Gardens, a peaceful oasis in the heart of the bustling city, and dive into the city’s rich history in the French Concession, with its tree-lined streets and charming boutiques. At night, enjoy a cruise along the Huangpu River as the city lights illuminate the skyline. Savor exquisite local cuisine, from the famous xiaolongbao to innovative fusion dishes.
Shanghai is more than just a city—it’s a vibrant mosaic of culture, history, and modernity that never ceases to amaze.
Come and fall in love with Shanghai, where every corner has a story to tell!
Committed to the Environment
Madrid Spring Festival prioritizes sustainable goals. As such, all events and activities, including the Spring Run, are organized with a low environmental impact approach.
Additionally, as part of our Corporate Social Responsibility (CSR), a percentage of the registration fees will be donated to Reforesta, an organization dedicated to the protection, reforestation, and conservation of ecosystems.
At KDH EVENTS, we specialize in organizing intercultural events between China and Spain.

Therefore, we invite your brand to sponsor the Madrid Spring Festival 2026, believing that this collaboration will be beneficial to your objectives.
